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More Convergence vs. More Separation—How Does the Degree of Functional Separation Affect Intention to Use
Zeng Fue, Chen Aoyang, Song Yining
Journal of Marketing Science ›› 2024, Vol. 4 ›› Issue (2) : 24-43.
PDF(12213 KB)
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PDF(12213 KB)
More Convergence vs. More Separation—How Does the Degree of Functional Separation Affect Intention to Use