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Installment Donation or One-off Donation—The Effects of Donation Payment Methods on Willingness to Donate
Wei Xia, Li Ruirui, Wang Ziwei, Song Qishan
Journal of Marketing Science ›› 2024, Vol. 4 ›› Issue (2) : 61-79.
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PDF(10843 KB)
Installment Donation or One-off Donation—The Effects of Donation Payment Methods on Willingness to Donate