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The Effeet of Anthropomorphism in Audiobooks on Consumer Behavior Using Machine Learning Algorithms
Wan Ning, Liu Baixuo, Zhang Yingjie
Journal of Marketing Science ›› 2025, Vol. 5 ›› Issue (2) : 20-39.
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PDF(3022 KB)
The Effeet of Anthropomorphism in Audiobooks on Consumer Behavior Using Machine Learning Algorithms