With the deep integration of artificial intelligence and the consumer market, understanding its social responsibility paradigm has become an important issue in promoting the healthy and sustainable development of the new generation of artificial intelligence and promoting the construction of new consumer formats. However, existing research has not yet clearly characterized the connotation, scope boundaries, and content composition of artificial intelligence social responsibility in the consumer market, and the lack of scientific and reliable measurement tools has led to a lag in current empirical research. Therefore, this article first constructs five structural dimensions of artificial intelligence social responsibility in the consumer market based on semi-structured in-depth interviews and grounded theory: morality, safety, applicability, credibility, and introspection; Secondly, following the exploratory and confirmatory factor testing procedures in scale development, 18 items for measuring artificial intelligence social responsibility were ultimately determined; Finally, based on this, a questionnaire was designed to test the predictive validity of the artificial intelligence social responsibility scale. The test results showed that artificial intelligence social responsibility significantly positively predicted psychological empowerment and human-machine harmonious relationship. The research results not only enrich the connotation and structure of AI's social responsibility but also provide operable measurement tools, further advancing the theoretical research and practical application of AI's social responsibility.