This article explores how manufacturing enterprises can achieve customer-enterprise value co-creation starting from the alignment of value propositions from the perspective of customer and enterprise value co-creation. During the research process, software such as SPSS and AMOS were used for validation analysis. Research has found that: (1) The process of value co creation in the manufacturing industry starts with the alignment of value propositions, and both functional and perceived alignment contribute to the development of customer-enterprise value co-creation, providing impetus for value co-creation activities and enhancing the performance of value co-creation between customers and enterprises; (2) The interaction between customer enterprises plays a partial mediating role, while dynamic capabilities play a moderating role in customer-enterprise interaction and customer enterprise value co-creation performance. The research results supplement the shortcomings of quantitative research methods in previous studies on this topic, and provide a more scientific and complete interpretation of the value co creation mechanism of enterprises in the process of service-oriented development.