Space is widely used in visual marketing practice, and they are generally converted to spatial visual cues that people can explore, thus influencing consumer perception and behavior. Adopting methodologies of both Latent Dirichlet Allocation (LDA) topic modeling and manual coding based on existing literature, this paper systematically discusses four core contents of space: spatial distance, spatial density, white space, and spatial location. It then discusses how each of these dimensions impacts consumer behavior. Additionally, the mechanisms of the impact of space on consumer behavior are explored based on the emotional and cognitive decision-making process. Finally, the paper proposes future research directions for space.