更信任机器体还是手写体——感知稀缺调节对产品包装的字体偏好

WeChat

To Trust Machine-Written or Hand-Written Typefaces? Scarcity Moderates Preference for Typefaces on Product Packaging

Song Wenjing,Hou Guangxu,Zhao Yue,Yang Lu,Huang Yunhui

Journal of Marketing Science . 2026, (2): 1 -20 .