新产品开发是企业生存与发展的重要支柱。随着数智化时代的到来，新产品开发的环境发生了重大变化，为新产品开发活动带来了机遇与挑战。鉴于此，本文围绕响应时代诉求的新型开发模式一数智化开发平台（后文简称为“数智化平台”）,揭示其为新产品开发带来的新环境与新态势，并重点阐释其核心架构、运行机制、本质特征和价值创造路径。具体而言，数智化平台为新产品开发提供了“开放化、智能化”的开发环境，使新产品开发的空间、主体及技术等呈现出全新态势；此外，数智化平台采用分层模块化架构，能够契合新产品开发的“资源积累一价值提取一价值应用一用户－产品交互”这一业务流程，具有开放性、智能性与灵捷性的特征。基于这三项特征，数智化平台为新产品提供了“数字驱动、开放创新、智能应用、循环迭代”的价值实现路径，便于开发者吸纳内、外部创新资源，并将其高效地转化为新产品的创新优势，实现新产品与市场预期的最优拟合。

New product development ( NPD) is a crucial factor for the survival and development of an enterprise. With the advent of the era of digital intelligence, the NPD environment has undergone major changes, further bringing opportunities and challenges to NPD. In view of that, this article examines the new pattern of product development—the digital intelligence platform, in response to the demands of the times, and illustrates the new environment and new trends that this platform brings to NPD, as well as its core structure, operating mechanism, essential characteristics and value creation path. Specifically, the digital intelligence platfbnn provides an" open and intelligen" development environment for NPD, thereby making the space, principal part and technology of NPD show a new development trend. Further, the digital intelligence platform adopts a layered and modular architecture. This could generates appropriate business processes for NPD involving "resource accumulation, value extraction, value application, and user-product interaction". Hence, this platform has the essential characteristics of openness, intelligence and agility. Based on these three characteristics, the digital intelligence platform provides a value creation path of "digital drive, open innovation, intelligent application, and iterative innovation" for NPD. This makes it easier for developers to absorb internal and external innovation resources and efficiently convert them into new product innovation advantages ,and thus achieve the optimal fit between new products and market expectations.