移动互联网让消费者能够在多场景之间快速切换。在此背景下，本文探讨了隐私泄露造成的影响如何外溢到域外消费决策的作用机理和边界条件。通过5个情境实验，本研究发现：隐私泄露将导致消费者在后续消费中更偏好独特性产品。原因在于隐私泄露会导致消费者感知到个人边界被入侵，继而会借助独特性产品中蕴含的无形边界的象征含义来帮助自己重建心理上的无形边界，但该效应在较低隐私担忧的消费者中不存在。

The mobile internet enables consumers to switch quickly across multiple scenarios. In this context, this paper explores the mechanism and boundary condition of how the impact of privacy violation further spreads to other seemingly unrelated consumption scenarios. Five experimental studies reveal that privacy violation enhanced consumers' preferences for unique products in subsequent consumptions. The underlying process driving this effect is that consumers perceived their personal boundaries have been invaded when encountering privacy violation and thus sought to rebuild their psychological boundaries by using unique products which symbol invisible boundaries. However, this effect does not exist among consumers with low privacy concerns.