本研究以中国星级连锁酒店为研究对象，试图构建企业动态竞争与消费者端反应的关键联结，考察了多市场接触对消费者满意度的影响，以及战略距离，即容量距离、质量距离和位置距离的调节效应。研究的主要结论有：第一，多市场接触与消费者满意度之间存在负相关关系；第二，容量距离一致性减弱了多市场接触与消费者满意度的负相关关系；第三，质量距离和位置距离差异化减弱了多市场接触与消费者满意度的负相关关系；第四，容量距离、质量距离和位置距离的高离散程度减弱了多市场接触与消费者满意度的负相关关系。

This study focuses on star-rated chain hotels in China as a research example to establish a critical linkage between corporate dynamic competition and consumer-side responses. It examines the impact of multimarket contact on consumer satisfaction, along with the moderating effects of strategic distances, specifically capacity, quality, and location distances. The primary findings reveal that: first, multimarket contact between corporates reduces consumer satisfaction; second, the congruence of capacity distance attenuates this negative relationship; third, differentiation in quality and location distances mitigates the adverse association between multimarket contact and consumer satisfaction; fourth, the dispersion of capacity distance, quality distance, and location distance collectively weakens the negative correlation between multimarket contact and consumer satisfaction. These findings contribute to strategic management literature by elucidating the consumer-facing implications of competitive dynamics in service industries.