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营销科学学报
口碑之地——调节定向视角下场景对口碑效价的影响
王汐文，吕林祥，李婷，刘冰怡
The lmpact of Place on Word-of-Mouth Valence-A Perspective of Regulatory Focus Theory
Wang Xiwen, Lv Linxiang, Li Ting, Liu Bingyi
营销科学学报 . 2025, (2): 1 -19 .