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营销科学学报
从供需“匹配”视角重新诠释和理解市场营销——兼论市场营销知识体系的构建
符国群
Re-interpreting and Understanding Marketing from Perspective of Demand-supply Matching: A exploratory framework  to structure marketing knowledge system
Guoqun Fu
营销科学学报 . 2021, (1): 17 -30 .