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营销科学学报
平台的光环效应一台型电商声誉的量表开发与实证检验
张其林, 汪旭晖
Halo Effect of Platforms—Scale Development and Empirical Validation of E-commerce Platform Reputation
Zhang Qilin, Wang Xuhui
营销科学学报 . 2021, (2): 1 -20 .