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营销科学学报
披露AI客服身份在获客环节中的影响—来自田野实验的证据
邹赫, 盖嘉, 冯羽, 黄劲松
The Impact of Disclosing the Identity of AI Chatbots in the Customer Acquisition Process - Evidence from a Field Experiment
Zou He, Gai Jia, Feng Yu, Huang Jinsong
营销科学学报 . 2025, (3): 124 -144 .