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营销科学学报
动态标识的时间隐喻及其对营销效果的影响
肖友凯, 朱东红
The Temporal Metaphor of Animated Logos and Its Influence on Marketing Effects
Xia0 Youkai, Zhu Donghong
营销科学学报 . 2025, (3): 145 -158 .