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营销科学学报
绿色产品口碑推荐意愿的形成机制研究
肖海舰, 王永贵
Research on the Formation Mechanism of Word-of-Mouth Recommendation Intention for Green Products
XIA0 Haijian, WANG Yonggui
营销科学学报 . 2025, (4): 1 -16 .