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数字顾客导向下数字营销能力的动因及其对竞争优势的影响研究
孟韬, 曹江, 陈梦圆, 张天锴
A Study on the Motivation of Digital Marketing Capability and Its Impact on Competitive Advantage under Digital Customer Orientation
MENG Tao, CA0 Jiang, CHEN Mengyuan, ZHANG Tiankai
营销科学学报 . 2025, (4): 37 -62 .