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营销科学学报
“国潮”还是“国炒”——中国文化资源典型性对消费者国潮品牌态度的影响
卫海英, 蒯玲, 李国城
"China-chic" or "China Hype" : The Influence of Chinese Cultural Resources Typicality on Consumers’Attitude towards China-Chic Brands
WEI Haiying, KUAI Ling, LI Guocheng
营销科学学报 . 2025, (4): 63 -80 .