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营销科学学报
信息缺口重要吗——新产品名称暗示性对消费者社交媒体参与的影响
宋竞，谢蓥镁
Does Information Gap Matter? The Impact of Name Suggestiveness of the New Product on Consumer Social Media Engagement
Song Jing, Xie Yingmei
营销科学学报 . 2026, (1): 1 -17 .