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营销科学学报
国潮品牌虚拟代言人对消费者购买意愿的影响
刘福, 王毅, 卫海英
The Impact of Virtual Spokespersons for China-chic Brands on Consumers' Purchase Intentions
Liu Fu, Wang Yi , Wei Haiying
营销科学学报 . 2026, (1): 18 -35 .