你能代表我们吗——虚拟代言人对社会利益诉求产品购买意愿的影响
徐岚,段焕姣,崔楠,任正智,邹婉滢
Can You Represent Us? The Impact of Virtual Influencers on Purchase Intention for Products with Social-benefit Appeals
Xu Lan,Duan Huanjiao,Cui Nan,Ren Zhengzhi,Zou Wanying
营销科学学报
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2026, (1): 36
-54
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