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营销科学学报
人工智能机器人角色对员工自我提升类产品偏好的影响
姚琦，李娜，王承璐，万秋艳
The Influence of Artificial Intelligence Robot Role on Employees' Preference for Self-improvement Products
Yao Qi, Li Na, Wang Chenglu, Wan Qiuyan
营销科学学报 . 2026, (1): 55 -75 .