赛博模特vs.仿真形象——AI生成式广告中模特真实度对消费者认知和行为意向的影响研究
古晨妍, 常欣思雨, 赖嘉颖, 贾舒越, 周蕾
Cyber Model vs. Lifelike Image: The Impact of Model Authenticity on Consumer Cognitive and Behavioral Intention in AI-generated Ads
Gu Chenyan, Chang Xinsiyu, Lai Jiaying, Jia Shuyue, Zhou Lei
营销科学学报
.
2026, (1): 134
-152
.
微信公众号