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营销科学学报
更信任机器体还是手写体——感知稀缺调节对产品包装的字体偏好
宋文静,侯广旭,赵玥,杨璐,黄韫慧
To Trust Machine-Written or Hand-Written Typefaces? Scarcity Moderates Preference for Typefaces on Product Packaging
Song Wenjing,Hou Guangxu,Zhao Yue,Yang Lu,Huang Yunhui
营销科学学报 . 2026, (2): 1 -20 .