微信公众号
营销科学学报
考虑政府补贴和竞争的企业公益营销策略研究
吴鑫，柳璐，唐艳群，李佳星，柳键
Research on Firms' Cause-Related Marketing Strategy Considering Government Subsidies and Competition
Wu Xin，Liu Lu，Tang Yanqun，Li Jiaxing，Liu Jian
营销科学学报 . 2026, (2): 137 -157 .