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用户需求洞察视角下的数智化解决方案构建机制——基于大信和小橙的双案例研究
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The Construction Mechanism of Intelligent Digital Solutions from the Perspective of User Demand Insights:A Dual Case Study of Daxin and Xiaocheng
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营销科学学报 . 2026, (3): 1 -19 .