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营销渠道中制造商销售人员的亲组织非伦理行为——多层次影响因素及其对分销商信任的影响
张闯,刘孟潇
Unethical Pro-organizational Behavior of Manufacturers’ Salespeople in Marketing Channels: Multi-level Determinants and Effect on Distributors’ Trust
Zhang Chuang,Liu Mengxiao
营销科学学报 . 2026, (3): 78 -98 .