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营销科学学报
企业社会创新产品道德属性对顾客购买意愿的影响
范钧, 边眺, 郑冠亚
The Influences of Ethical Attributes of Corporate Social Innovation Products on Customers' Purchase Intentions
Fan Jun，Bian Tiao，Zheng Guanya
营销科学学报 . 2024, (1): 36 -53 .