更融合vs.更分离——功能分离程度如何影响产品使用意愿

微信公众号

曾伏娥, 陈澳阳, 宋毅宁

More Convergence vs. More Separation—How Does the Degree of Functional Separation Affect Intention to Use

Zeng Fue, Chen Aoyang, Song Yining

营销科学学报 . 2024, (2): 24 -43 .