分期捐还是一次捐——个体捐赠的分期付款效应

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韦夏, 李瑞瑞, 王紫薇, 宋奇珊

Installment Donation or One-off Donation—The Effects of Donation Payment Methods on Willingness to Donate

Wei Xia, Li Ruirui, Wang Ziwei, Song Qishan

营销科学学报 . 2024, (2): 61 -79 .