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营销科学学报
定向广告连续曝露中信息抽象性与重复策略的匹配
陈星宇, 黄敏学, 余正东, 王娅婷
The Matching Effect of Information Abstractness and Repetition Strategy in Continuous Exposure of Targeted Advertising
Chen Xingyu, Huang Minxue, Yu Zhengdong, Wang Yating
营销科学学报 . 2024, (2): 121 -138 .