微信公众号
营销科学学报
卖家对二手产品的拟人化描述对质量感知和交易意愿的影响
赵婧迪, 陈荣
The Influences of Used Product Anthropomorphic Deseription on Perceived Product Quality and Transaction Willingness
Zhao Jingdi, Chen Rong
营销科学学报 . 2025, (1): 43 -60 .