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营销科学学报
经济转型和国际化背景下品牌战略的实践问题和理论创新
滕乐法, 黄奕凡, 谢辰欣
Branding Strategy's Practical Problems and Theoretical Innovations in the Context of Economy Transformation and Internationalization
Teng Lefa, Huang Yifan, Xie Chenxin
营销科学学报 . 2023, (1): 41 -59 .