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营销科学学报
品牌危机情境下精选评论集特征对消费者的危机信息传播意愿的影响
廖俊云, 陈嘉雯, 江颖
Examining the lmpact of the Featured Review Set Characteristics on Consumers' Secondary Crisis Communication
Liao Junyun, Chen Jiawen , Jiang Ying
营销科学学报 . 2025, (1): 96 -115 .