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营销科学学报
由远及近： 财务约束感对消费者品牌延伸评价的影响
熊继伟, 卫海英, 陈斯允, 余小敏
From Distant to Near： The Effect of Perceived Financial Constraint on Consumer's Brand Extension Evaluation
Xiong Jiwei，Wei Haiying, Chen Siyun, Yu Xiaomin
营销科学学报 . 2023, (3): 63 -81 .