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营销科学学报
幽默负面评论、商家回复与消费者对商家的态度
武瑞娟, 刘京京, 张志帅
Humorous Negative Reviews, E-retailers, Responses and Consumers’ Attitudes toward E-retailers
Wu Ruijuan, Liu Jingjing, Zhang Zhishuai
营销科学学报 . 2023, (3): 102 -120 .