哪类“人设”更受青睐 ——智能语音沟通方式对于消费者品牌依恋的影响

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戚海峰, 于辉, 费鸿萍

What Kind of Persona is Preferred: The Effect of Intelligent Voice Communication Modes on Consumers’ Brand Attachment

Qi Haifeng, Yu Hui，Fei Hongping

营销科学学报 . 2023, (4): 22 -40 .