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营销科学学报
品牌国际化中如何通过身份塑造获取合理性: 基于组织身份理论
汪涛, 韩林昊, 王康, 崔楠
How Does Brand Gain Legitimacy Through Identity Forming During Brand Internationalization: Based on Organizational Identity Theory
Wang Tao ，Han Linhao，Wang Kang，Cui Nan
营销科学学报 . 2022, (3): 1 -17 .