目前对品牌标识的字体类型、形状特征等方面的研究较为丰富，但少有研究关注品牌标识字间距的影响。本研究基于具身认知和空间隐喻理论，通过4项在线实验探究了品牌标识字间距对感知品牌地位及其下游购买意愿的影响，并检验了这种影响的边界条件。研究表明：宽（vs.窄）品牌标识字间距会导致更高的感知品牌地位；品牌熟悉度调节了品牌标识字间距对感知品牌地位的影响，只有在品牌熟悉度低（v.高）时，消费者才依赖品牌标识字间距来进行品牌地位推断；品牌类型调节了品牌标识字间距对购买意愿的影响，只有在品牌类型为奢侈品牌（vs.普通品牌）时，宽（vs.窄）品牌标识字间距才通过提升感知品牌地位来影响购买意愿。本研究不仅为企业品牌标识设计提供了理论指导，也丰富了现有品牌标识研究领域的文献。

Much research has been conducted in recent years on the font and shape characteristics of brand logos, but little research has been conducted on the influence of word spacing in brand logos on brand perception. Based on the perspectives of embodied cognition and spatial metaphor, this study investigates the influence of word spacing in brand logos on perceived brand status and purchase intention through four online experiments and examines the boundary conditions of this influence. The findings show that having wide (vs. narrow) word spacing in brand logos leads to higher perception of brand status and purchase intention. Then, brand familiarity moderates the effect between word spacing in brand logos and perceived brand status, and it is only when brand familiarity is low (vs. high) that consumers rely on word spacing in brand logos to infer brand status. Next, brand type moderates the effect of word spacing in brand logos on purchase intention, only when the brand type is a luxury brand (vs. a generic brand), wide (vs. narrow) word spacing in brand logos would affect purchase intention by enhancing perceived brand status. Our findings not only provide theoretical guidance for corporate brand logo design, but also enrich the existing literature on the field of brand logos research.