当前，医疗行业亟待通过转型来提升服务效率并优化患者体验。然而，关于如何实现医疗行业数字化转型的理论研究仍相对匮乏。本研究利用演化博弈从机会、要求和方向3个方面分析了数字医疗行业的三方均衡问题。具体来说，本研究构建了政府、医院、患者三方主体的利益演化博弈模型，并进一步通过数值模拟进行仿真分析。研究结果表明，数字医疗行业的行动取决于博弈三方中某一方采取了积极行动。若其中任何一方积极行动，则会推动系统向（1，1，1）稳定点演进；反之，如果各方都采取保守策略，系统可能会停留在（0，0，0）稳定点。进一步分析表明，重大卫生事件的发生是医疗行业进行数字化发展和转型的重要机遇，政府、医院和患者要及时更迭医疗理念与行为惯性，继而从医疗、医药、医保3个方面加快构建“以患者为中心”的数字医疗生态体系，从而快速提升数字医疗服务的认知与使用率。此外，数字医疗质量是数字医疗行业转型的重要基础，且医院官方与第三方医疗平台联动共建是数字医疗行业转型的重要契机，这种联动不仅是医疗资源整合的关键，也是渠道管理的重要组成部分。

The healthcare industry is in urgent need of transformation to enhance service efficiency and optimize patient experience. However, theoretical research on how to effectively implement the digital transformation of healthcare remains relatively limited. This paper analyzes the development of digital medical industry from three aspects: opportunity, requirement and direction by means of the theory and method of evolutionary game. Specifically, this paper constructs an evolutionary game model of interests among three main parties: the government, hospitals, and patients, and further conducts simulation analysis through numerical simulation. The research results show that the actions of the digital medical industry depend on whether any of the three parties takes proactive actions. If any party acts proactively, it will drive the system toward a stable point of （1，1，1）; otherwise,  if all parties adopt conservative strategies, the system may remain at the stable point of （0，0，0）. Further analysis indicates that major health events are important opportunities for the medical industry to develop and transform digitalIy. The goverment, hospitals, and patients need to timely update their medical concepts and behavioral inertia, and then accelerate the development of a patient-centered digital healthcare ecosystem across the domains of medical services, pharmaceuticals, and healthcare insurance, ultimately boosting awareness and adoption of digital healthcare services. In addition, the quality of digital medical services is an essential foundation for the transformation of the digital medical industry, and the collaborative development between official hospital platforms and third-party medical platforms is a crucial opportunity for the transformation of the digital medical industry. The collaborative integration between hospitals' official platforms and third-party digital healthcare platforms represents a key opportunity in this transition.