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营销科学学报
以宽为“尊”—品牌标识字间距对消费者感知品牌地位和购买意愿的影响
曹彬彬, 柏忠虎, 陈通, 青平
Wide=Distinguished-The Influence of Word Spacing in Brand Logos on Perceived Brand Status and Purchase Intention
Ca0 Binbin, Bal Zhonghu, Chen Tong, Oing Ping
营销科学学报 . 2025, (3): 107 -123 .