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营销科学学报
农产品追溯信息呈现时机对消费者购买意愿的影响研究
高聪, 项朝阳
The lmpact of the Timing of Agricultural Product Traceability Information Presentation on Consumer Purchase Intention
GAO Cong, XIANG Zhaoyang
营销科学学报 . 2025, (4): 99 -116 .