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营销科学学报
补救身份歧视引发的品牌危机——身份支持策略对品牌态度的影响
崔楠，段焕姣，邓茜，徐岚，马彧超
Remedy the Brand Crisis Caused by Identity Discrimination:The Impact of Identity-supporting Strategies on Brand Attitude
Cui Nan,Duan Huanjiao,Deng Xi,Xu Lan,Ma Yuchao
营销科学学报 . 2026, (1): 98 -115 .